for the last twenty minutes of the day

The bedtime routine they’ll actually ask for.

Bath, teeth, jammies, one story, one song, lights out. Your routine, exactly the way your family does it — printed as a book you and your little one read together, starring them and the animal they won’t sleep without.

Read her book

Kids repeat what they can predict. When the steps are a story — their bath, their song, the goodnight they know is coming — the routine belongs to them, and the last stretch of the day starts to belong to both of you.

yours will be the only one like it

Their routine, as pages

First, your routine becomes the pages.

  1. 1The sun is down, Theo. Bath time — quick like a fish.
  2. 2Teeth, top and bottom, while Fox counts to twenty.
  3. 3Jammies — the rocket ones tonight.
  4. 4One story in the big chair. Fox picks.
  5. 5One song, lights low.
  6. 6Door open a crack, just how you like it.
  7. 7Goodnight, Theo. Goodnight, Fox. See you in the morning.

A sample routine. Yours will read like yours — the words you already say, in the order you say them.

How it works

Your bedtime, made into the book.

01

Tell us how bedtime goes

Your steps, in your order, in your words — the one-more-story rule, the door open a crack, the exact goodnight. The book keeps your rules; it doesn’t bring its own.

02

Send us the stars

A few phone photos of your kid and whoever does bedtime with them — the animal, the sibling, the grown-up who sings the song. Nothing prints until you say it’s them.

03

Approve, and we print

You see the whole book on your phone and change any line before it goes anywhere. Then it’s printed as a proper hardcover and posted to you.

The research

Not just a sweet idea — a studied one.

No book can promise your kid’s night, and we won’t. But the nightly bedtime routine is one of the best-studied corners of early childhood, and the findings lean one way.

Ten thousand bedtimes, counted

Across 14 countries, children with a nightly routine were found to sleep over an hour more, settle faster and wake less — and every extra night a week was linked to better sleep.

Sleep, 2015 · 10,085 children

Brush, Book, Bed

The bedtime routine pediatricians recommend has three steps, and the book is the second one. They also urge reading aloud together from infancy — for language, and for the bond.

American Academy of Pediatrics

The story earns its slot

In a cohort of about 4,000 children, a bedtime routine that included books at age three was linked to longer sleep and stronger language two years on.

Journal of Family Psychology, 2011

The one they sleep with

Their animal, painted for the book.

Not a lookalike from a catalog — the actual one, with the worn ear and the particular face. That’s who walks them through the pages to goodnight.

A well-loved plush dragon sitting on a kitchen chair.The same dragon drawn as a watercolor character, from every side and in three moods.
Photographed at home, painted for the book.

When it arrives

Start the routine this week. The book arrives to keep it.

You’ll read and approve every page on your phone before anything prints. The printed book takes about two weeks to make and post — about as long as a new routine takes to feel like the way things are. By the time it lands, the story it tells is already yours.

The printed book

For you and your little one: bedtime as a joy, not a chore.

$39hardcover, printed & posted

Bedtime, the way your family does it. Let’s print it.

Tell us how bedtime goes at yours — the bath, the one-story rule, the exact goodnight — and we’ll make the book the two of you end the day with.